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Depend Cosmetic was founded in Sweden in 1952 and worked solely with the hairdressing market until 1989. In early 1990 the company changed direction and shifted its focus from hairdressing to cosmetics
Market research conducted over a number of years provided the foundation for a new area of focus. We realised that there was immense potential within nails and nail care products, as well as in niche products for the eye area. An intense period of product development followed, and after an initial presentation to the market we achieved a striking result. We felt that we were on the right path and recorded a fantastic result in a short time on our home market of Sweden, Norway, Denmark and Finland. We now have our own companies operating in each of these countries. The customer group base comprises 2,000 different stores covering the entire retail field.
Today we develop and manufacture our products in-house. Liquid products are manufactured at our factory in Halmstad on the west coast of Sweden. Nails, artificial eyelashes and similar products are manufactured in Indonesia, where we have invested in our own production and manufacturing facilities.
Depend can now proudly introduce itself as a nail brand that competes with the leading multinational make-up companies, selling a wide variety of products include nail and hand treatment, false nails and eyelashes, eyelash and eyebrow colours and tints, a range of eyebrow pencils and pomades and nail polishes.Depend Cosmetics is exclusively distributed in Ireland by Cosmetic Alliance Limited.
Corcanree Business Park,
V94 X070, Ireland.
Phone: +353 61 496685